Dentists in different cities globally including Perth, WA, have developed diverse ways of attracting new clients, which consequently keeps their practices growing.
Word of mouth recommendations have proven to be one of the most effective tactics for a Perth dentist, this can help them acquire more customers by utilizing the current clientele to praise their dental services to colleagues, friends and family members.
Most good Perth dentists use online marketing, both search engine optimization which has a long term rate of getting new customers and Google’s pay per click function which, is more costly but has an immediate effect in acquiring new customers. Then there is also the old-fashioned local promotions targeting a smaller population done through billboards and newspapers.
With the current technological advancement, dentists can easily utilize the internet to acquire new clients.
A significant number of dental practitioners have a website for inquiries, and firms that do not have an online platform are considered outdated. However, having an online platform does not guarantee a dentist an easy time serving numerous clients with tons of inquiries. A well designed and developed website is important for you to be able to acquire and nurture your clients.
There are various ways and techniques that you can use to improve ranking on your website. Most of these methods will help you utilize your existing clients and attract new cones to your dental practice. Here are the seven most effective web design changes that you can use to attract more online clients.
Publish Quality Content
As a dentist, you always need to ensure that the content published on your website is always upgraded and improved. Apart from it being informative, letting them know all of your services, introducing all your staff and what most procedures will cost, and most of all it should be interesting content, so with all that information, it will improve your search engine ranking in Google.
Make the Website Easy to Navigate
Not all patients are experts in using the internet and navigating around the web, so make sure your website has a clear menu that even a novice user will find easy to use. One of the ways of making your website less complex is by ensuring that there are links for clicking to take the consumer from one page to the other and that take them back to the home page easily.
Less is More
Your dental practice website’s layout should be simple. The front page should be neat and not crowded with images and texts that distract your clients’ attention. The information on each page should be precise and clear.
Capture their Email Address
One of the biggest mistakes that dentist websites make is failing to ask for a client’s email address. The email addresses help dentists to follow-up the interested customers that have come and looked at there website. You can offer them free reports or do consultation at half-price and in turn get hold of new patients through their emails.
Use Good Images
Your website is more likely to attract new clients if you incorporate good pictures. Images of happy and smiley people should be in your mind when you are designing your website. Pictures capture most people’s attention, then once you have their attention you can share important information by text you use. You are unlikely to retain your online customers if your website is not visually attractive; you will lose them to the more graphically striking sites.
Have Contact Details on Every Page
It seems unbelievable, but there are a significant number of dentist websites that have no contact information on their Web pages. Lack of contact details on your website is like saying you do not need new clients. Make sure that your phone number, email address, and other important contact details are clearly shown on each page.
Have A Call To Action
The visitors on your website will not benefit from it unless you direct them on what to do. It might seem obvious but some users will not call even with your contact information on the page. it is wise to have a clear calling to action for your potential clients. You can use phrases such as “enter your email’’ or “call us today.’’
All online marketing is the way to go for most modern day businesses, it is now easy to reach a larger audience across the world, thanks to technology! Putting an effort into your websites design will give you a competitive advantage in the dental practice industry. As a practitioner, creating an online platform that is simple, attractive and has clear action plans will keep your stream of new clients coming in.