You’re on the fence — do you tackle digital marketing as a DIY project or find an agency that can take over? Is hiring a digital marketing agency even worth it?
Of course, you already know that digital marketing is a big deal for businesses today. But what you might not know is that it’s about to get so…much…bigger.
Did you know that the global digital advertising and marketing market 2024 was estimated to be worth $667 billion? By 2026, it’s projected to reach $786.2 billion! That’s huge. But what does that projection even mean?
That means that businesses like yours — along with your competition — will be amping up their digital marketing spending big time. The question is, do you need a digital marketing agency? What does it even bring to the table for your business?
Today, the marketing landscape is ever-changing, and digital advancement has given rise to one of the most dynamic times humans have ever seen. In this era of constant change, your business might have a hard time keeping up with the trends that can get you seen by your audience and generate the sales you need to not only survive in the market, but also thrive.
Digital marketing is a combination of different skills, expertise, and elements that all need to work in a perfectly coordinated harmony to drive the best results. Now, some agencies bring something extra to the table. Instead of simply offering an array of services such as website design, email marketing, SEO, etc,, some agencies bring a transformative experience to the clients.
Australian digital marketing agency SLINKY is well-versed in the very intricate art of digital marketing, including allocating marketing dollars where they will perform best. Online marketing is nothing less than intricate art, and in this complex and interlinked digital world, handing over your marketing to an expert digital marketing agency is the better option for any business.
Let’s look at why taking your digital marketing to an expert agency is worth it.
The Benefit of Expertise
First, let’s talk about how expertise can turn into actual business revenue for you.
- Imagine a cafe in Perth that serves stellar coffee, but isn’t getting the foot traffic it needs. Their online marketing efforts are managed in-house by someone who knows how to do it. However, they’re simply getting drowned out. Their competitors cafes have implemented well-thought-out and expertly-executed marketing strategies, they’re making the digital imprint that drowns out any efforts they put in.
- The cafe is looking for an expert digital marketing agency. Following that intervention, the agency’s SEO experts create a bespoke plan that annihilates the competition and makes the cafe the talk of the town.
- What’s the key takeaway in this example? Being aware of a concept isn’t the same as mastering the usage of the tools available to excel in a field. Moreover, simple knowledge of a concert doesn’t automatically provide an understanding of how to implement a strategy in a particular industry or niche. That’s where expertise wins.
Effectiveness at a Low Cost: Your Financial Guide
- Hiring an agency or individual specialists? An industry usually comprises an entire team, where each person is highly skilled in a unique aspect of digital marketing. The team is usually well versed in collaborating in a manner that all their efforts tie in to create a balanced digital marketing strategy that covers all bases. An individual specialist is one person, a jack of all trades. As for the better financial decision? You’re gaining the knowledge of an entire team of professionals with an agency, go with the agency.
- ROI speaks: You might be looking at the digital marketing agency hire as an added expense, but you have to factor in the potentially higher sales and revenue an agency can unlock for your business. The initial investment is exactly what unlocks larger gains in terms of revenue.
Getting Ahead in the Digital Age
- How does your marketing stay current? Search engines and social media algorithms are constantly changing, and a major role of digital marketing experts is to stay on top of these changes. You might have created an entire marketing plan, and you wake up to Google completely changing the rules of the game. You don’t know, and you put all the marketing dollars into the campaign, only for it to deliver absolutely no ROI. When a digital marketing agency is in charge, they know exactly what is changing, when it’s changing, and the implications it will bring. The campaign is prom0ly modified, adjusted, and optimized to stay on top of the new rules.
- What about scalability? The agency’s support grows alongside your business — in line with the trajectory of your growth.
Implementation of Data, Analytics, and Tools
- Magic behind the scenes: Data and insights are the foundation of a great digital marketing campaign. But the most premium and astute strategic insights are highly unattainable because they come with a price tag —- costly tools and instruments. Spending big bucks on these costly instruments is not a top priority for most businesses, which makes them rely on subpar insights that put them at a disadvantage. If that’s the case for your company, and you’re not willing to make that investment, no worries. Luckily, the best digital marketing agencies have access to the most expensive analytics tools that churn out premium strategic insights. It’s all part of the package.
- Data-driven decision making: In-depth knowledge of data on market factors, and unique insights on market intelligence, can ensure your marketing digital marketing campaigns kick the competition to the curb. Without these premium insights, you’re marketing blind — while your competitors are not.
Achievements: From Drafting A Plan To Actual Implementation + Results
- We created a social media plan for a Margaret River hotel, based on premium market insights. Within 2 weeks, the client witnessed a whopping 50% increase in online reservations.
- Another victory was earned for a Perth-based e-commerce business, that came to us after suffering from dwindling sales, getting buried in search results, and being annihilated by its competition. Their in-house digital marketing team consisted of a customer service rep turned digital marketer, who knew the basics of how to run a social media campaign. We took over, dived right into SEO, and set up some high-targeting advertising moves. The result? A 70% increase in sales. In essence, incredible ROI of digital marketing dollars.
The Human Factor: Going Beyond Computer Code
At a time when businesses and audiences alike are constantly monitored and analyzed by algorithms, and computer coding decides what gets seen and what gets buried in the pits of search engines and social media posts, we do things more ‘humanly.’ The best digital marketing agencies aren’t always focused on numbers. By keeping aware of the human element, and making decisions that center around creating advertising content that’s more emotionally valuable, and compelling, and creates memories. It’s all about maintaining the human-centric perspective that’s creative, and it wins — while the world continues to orbit algorithms.
Conclusion: Not Just an Agency
What’s behind the most super-performing digital marketing plans? The goal of advertising for your business isn’t just to get you seen online. The idea is to create an impression with your audience, one that lasts and makes them respond to you with genuine curiosity and interest.
To plan and implement the best digital marketing efforts for your business, by hiring a digital marketing agency, the search should be based on expected experience. An agency that is sure to outperform others isn’t one that simply focuses on getting you from point A to point B. Instead, the agency will engage you in a collaborative journey to success based on highly quantifiable factors that drive real metrics and results. Moreover, an agency that is truly invested in your digital marketing’s success will work on clearing the path for actual goal achievement for your company, help you achieve your business goals, and make significant improvements to how you conduct business.
For the most thorough and goal-oriented businesses, selecting a digital marketing firm is a partnership based on strategic factors. Place your focus on prioritizing business growth, and nurturing innovative ideas and moves that can turn your advertisement into memorable and unique experiences for your audience. Refrain from making a purely commercial decision. In this ever-evolving digital landscape, your company gains victory by keeping an eye on the real prize: long-term success.