Blog – Page 3 – Media Elements

Tips for Designing a Great Brand

What is the most important thing to do when you start your own business? Designing your own brand, of course! Whether you are thinking of starting your own entrepreneurial venture, or just want to rebrand it, make sure that you do it in the right way to save further efforts in the future, and make a lasting impact on the target market the very first time!

Your brand is the identity that your business carries with it, into the market. A weak brand image can cost you, even if your product offerings are of high quality. It is all about perceptions. If your company has a sound and effective branding, then you have already cleared the first step to success. But if you lack this vital feature, then all the positive qualities of your business won’t hold any value in the eyes of your customers. Such is the power of branding.

So, are you going to design a brand which everyone will grow to recognize, or will you stick to a design which will fade into oblivion even after you hit the market with a great marketing campaign?

If you need help on how to design an ideal brand to launch your business in Australia, then pay attention to the following tips;

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How a Good Landing Page can Turn Browsers into Buyers

Doing business online is becoming a norm, and every day, a lot of companies are turning towards e-commerce. As such, increasing traffic on the website is everyone’s concern and, with that comes the importance of converting the browsing audience into the buying ones, in order to increase sales. A survey by Shop.org stated that on average, only 3% of the browsers are buyers.

Below are the simple rules of thumb to follow to increase your buyers:

Short Procedure

Let’s face it; we don’t like opening multiple pages just to buy one product. The buying procedure should be simple and less time consuming or else the visitor will not become a buyer. Same goes for when a person is entering their billing and shipping information. This will not only save your customer’s time but also, it will not give them even a single moment to change their mind about buying that product.

Advanced Landing Page

An advanced landing page is one which provides the user with information, instantaneously, and within a proper outline. This information will facilitate them to review the products they need. Proper categories of items will help them buy the specific product they are looking for and reviews will provide them with the added information to choose the right product. It is best to have landing pages which are optimized.

Product Reviews Section

When buying products online, we all like to read reviews to decide whether it is worth buying or not, on the basis of other’s experiences. Review stars will not only give satisfaction to your customers but higher reviews will make your product more tempting and reliable. Reviews also increase the user generated content on your site, which will make it appear on Google searches even more.

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Secrets of a Profitable Landing Page

Earning profit through your landing page is the most important goal of marketing. It will increase the flow of users and signups, which will be profitable for you if you are able to reach the target audience through it. However, creating such a landing page takes time and proper planning; hence, a lot of minor details matter.

To earn profits, you need to focus of increasing subscriptions and reducing the bounce rate. The following modifications are needed on your landing page if it is not helping you generate revenue.

Setting Up Landing Pages To Convert Traffic

Ad Targeting

Bounce rates on landing pages increase when the ad targeting, i.e. ads through which the visitors are coming through, are not relevant to your website. Therefore, it is essential to review all the advertisement campaigns and your target audience. This will attract interested audiences towards your business, reduce the bounce rate, and increase your profits. Read more: How to lower your bounce rate

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3 Reasons Why Expert SEO is the Way to Go

The word SEO is becoming overrated in this eCommerce age; however if carefully implemented, it is beneficial and will gain your website a top place in Google search results. In order to attract customers and relevant audiences to your website, you need to have a strong content marketing approach.

The perception of hiring a professional for SEO is that it is costly and takes time, due to which businesses are uncertain of making that choice. However, the reality is completely opposite as it is promoting offline business with rapid outcomes, compared to the conventional marketing methods. Below mentioned are the three reasons why expert SEO is the way to go:

1. Familiar with the tools

A professional is obviously more skilled in performing a task as compared to a person who isn’t an expert. They have more knowledge about the tools employed for analyzing a website. They will know what keywords are appropriate for your business and have a strong impact on the viewers.

For a first timer, learning SEO will take some months and even years as you continue to analyze the website. In contrast, an expert will take lesser time and be more efficient to determine the prospect of the website and make use of smart tactics to reach Google search results and make it responsive to search engines.

Entrepreneurs gain greater influence after employing an expert at SEO, as not all business owners have the ability and knowledge of marketing on the Internet. SEO experts, with their experience in this field, can use tools such as: structuring the website, keyword research, content distribution, and optimization on and off-page, which can become a hardship for someone who isn’t skilled at carrying out this task on a daily basis, for the purpose of producing greater traffic.

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Why Creativity Matters in Logo Design

A brand is something that sells itself. It is the personality of a company which the consumers perceive. Just as a brand represents a company’s personality, a logo denotes a company’s face. Although you cannot control the perception of the consumers, you can determine what they see as the face of the company.

Here are the reasons why Logo Design should always be creative:

Inspire the Audience

A logo is a single visual picture which acts as a communication tool with the audience; therefore it should meaningfully carry the brand’s message to inspire the people. The more the audience is moved by your logo, the better it will be for the brand’s image. Also, it has to be relevant enough to become the pillar of the brand. Creativity is what will influence the brand the most, according to illustrative designer, Von Glitschka.

Building Recognition

Your logo acts as a reminder for the general public. It is something they can relate to and connect with. They will be able to tell which products the brand sells and of the company’s orientation, just by seeing their logo. For example; brand’s logos like Mango, Nike, Gucci, Rolex, and Zara are well known and recognizable among the consumers of these brands.

Brand Uniqueness

Your logo should be eye catching and different, to make it stand out. There are hundreds and thousands of brands out there and to become extraordinary, you need to be more creative and innovative. You need to give a reason to your target audience to opt for your brand from the pool of many; hence uniqueness is the top priority. Adding a touch of creativity doesn’t mean it has to be complicated though. Uniqueness can also be achieved by keeping things simple and basic.

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Top 5 SEO Friendly Features Every Removalist Website Should Include

Companies like Removalists Perth and other small business owners throughout Australia are starting to create their own websites. Having a website for your small business might seem unnecessary, but it can drive a lot of new traffic to your business, possibly resulting in more clients and more income.

Building a new website is extremely simple in the modern world. If you’ve got a bit of computer experience and aren’t afraid of learning something new, you can build your own website in a couple of hours. However, it’s important to keep SEO in mind when putting your new site together, otherwise you may not rank well in organic search results.

WIth this in mind, I’ve put together a short list of the most important SEO friendly features every removalist website should include. Consider the following:

Fast Load Speeds

Your site load speed is a crucial SEO ranking factor. Slow sites aren’t received well by people visiting your site, and you will receive SEO penalties accordingly. Minimise the amount of JavaScript you use on your site, make sure your images are optimised, and use a fast hosting provider to achieve the fastest page load speeds possible.

Make Sure You Have A Responsive Design

Mobile friendly and responsive design is essential in the modern world. Most website builders automatically give you a mobile responsive website, but it’s important to double check and make sure. Non-responsive sites are starting to receive significant SEO penalties.

Make Sure Your Images Are Optimised

Images are very, very useful for SEO – when they’re used right. Make sure that you optimise all images before uploading them to your website. Make sure they aren’t too large, but make sure that they still have a decent resolution (ideally 72 dpi or higher). Name your images according to the focus of the page they’re appearing on, and use keywords in the alt text field.

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Content Management Systems that Work

When the question of choosing a CMS arises, there are plenty to select from the pool. However, as each has its unique features, it also depends on what purpose they are being used for. Some are easier to install and have free features whereas for others, you have to pay additional costs.

Content Management Systems are generally used to manage content on the website. There are two main components of CMS:

Content Management Application (CMA)
Content Delivery Application (CDA)

The former facilitates those who don’t have knowledge of HTML, in administrating, changing, and eliminating content, without assistance from the website. The latter assembles information which is updated on the website. Other features in the CMS differ, depending on the type of CMS but common features include publishing on web, managing format, controlling revision, and cataloging, exploring and recovering. Here are the CMS that work for a large number of users:

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How Being Well Groomed Can Help Your Business Prospects

Being well groomed encompasses many different things from hair and nail care to dressing neatly and appropriately for your business. It can even include such things as botox. When a person takes care with their appearance it can make a great deal of difference to their prospects in business.

Whether you are in management or just starting to climb the corporate ladder, your looks play an important role in how you are perceived. It may be unfair to judge a book by it’s cover, but that is what happens in life in general and more particularly, in business. For instance, if you present to an interview wearing dirty clothing and with your hair a mess, you may as well forget any chance of getting the job, the raise or whatever it was you hoped for.

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Understanding your Website’s Success using Google Analytics

Is making a website and uploading a blog post on it, enough to make it successful? What factors will tell us whether a website is achieving its target or not? Here, Google Analytics come into play to determine the success rate of your website. These are responsible for tracking the website and generating reports on page views. To start the tracking of page views, a code has to be placed on the page. This setting up of the Google Analytics is vital because it collects data according to the date.

The Google Analytics application will facilitate you in determining your development towards your goal which will later help you in making decisions to improve your business. The steps involved in understanding a website’s success by Google Analytics are as follows:

Evaluation

The first step that Google Analytics puts your website through is evaluation. In this step, any available data on the website is reviewed by Google Analytics and the Google Webmaster Tools to determine the traffic on the website, the number of users and sessions.

Visits

Initially, it was name as metric; this can also be named as sessions which will tell you how many times your site was viewed by someone. A session is recorded whenever the users interact with the site. The greater the number of sessions, the better will be your website’s success which will have a positive impact on your business. It will inform you about the number of people who have visited your website in a specific time interval, which is different from the number of people who have seen the site.

Unpopular sites have smaller and lesser sessions as compared to the sites which are nationally and internationally known.

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How an Appropriate Logo Can Sing Praises of Your Brand

Branding comprises of more than just a logo but a logo does act as a communicating tool for your business. It helps the brand to stand out and induce an emotional reaction among the public. A lot of brands do not consider logo as an important marketing strategy but it does play an equal role in the accomplishment of a business as any other factor.

As a human being, we are all shallow creatures. We mostly go for what apparently looks good. You may be selling the best product ever created but if it is not in a fancy packaging and adequately designed, it won’t be liked by the general public. That is where the logo acts as a means to sell off the ‘already remarkable product’.The ways how a logo can empower your brand are as follows:

Logo Represent Brand

A logo is the representation of your brand. When designing a logo, you need to make sure that it is delivering the idea about your brand, clearly. It consists of a picture as well a tag line and can be powerful enough to stay in a person’s memory for long; therefore it needs to be relevant and relatable to your brand. Logos also build trust and consequently increase the chance of people doing businesses with you. The logo of your brand will depict the quality of the product and services you are offering through your brand.

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Why E-commerce is a potential goldmine for Earning Above Average Profits?

The advance of internet technologies in the 21st century has changed the way business is conducted. With just a few clicks of the buttons, individuals can order products ranging from common household items to expensive electronic goods. The internet in a way has become a global marketplace that transcends boundaries allowing companies to offer goods to customers located anywhere in the world.

During the last few years, eCommerce has exploded in popularity in Australia. The country scores 4.5 on the Borderfree Index that offers attractive cross border market for online retailers. Demand for online consumer goods have been on the rise in the country due to increasing disposable incomes and low unemployment rates. Here we will take a look at some of the reasons Australia presents a gold mine for eCommerce start-up firms in earning above average profit on investment.

Limited Competition for Online Goods and Services

Unlike in other developed nations including the US and UK, Australian eCommerce landscape is marked with limited local competition and strong unions. This presents great opportunity for budding entrepreneurs to setup an online presence and earn great returns on investment.

Australian start-up eCommerce companies will not find great difficulty in capturing online market. With less competition, they do not have to keep the price too low to attract customers.

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