Although digital marketing is something that most lawyers would probably rather ignore, it’s an essential component of running a modern law firm. The modern law industry is competitive, and it can be hard to find high paying clients without a strong digital strategy.
One of the major components of digital marketing for law firms is search engine optimisation, or SEO. While things like Google AdWords and search engine marketing can deliver results, they are also extremely expensive when it comes to law related search terms. When done right, SEO is lasting, cost effective and a very good way to consistently drive visitors to your firm’s website.
What is link building?
If you’ve looked at the basics of SEO and how it works from an expert such as SEO Perth, you’ve probably heard of this mysterious thing called ‘link building’. Basically, search engines like Google look at a range of different things, known as ‘ranking factors’, to determine your website’s position in the search engine results for particular keywords. The amount of high authority backlinks to your website from other reputable sites is one of the most important factors that is looked at.
Basically, link building refers to the creation of these backlinks. This can be done in a number of ways, including guest posting, forum posting and online business listings. Guest posting usually involves placing your own blog or article on someone else’s website and having it link back to your own site. You often have to pay to do this. Forum posting and business listing pages are great ways to build strong backlinks for free.
Why is link building important?
As mentioned above, things like Google AdWords are very competitive and expensive for lawyers and law firms. When done right, SEO is a lot more affordable and has the potential to deliver significantly better results.
The amount of external backlinks that you have is one of the most important ranking factors for SEO, and it is therefore important to put a bit of work into creating them. If your website ranks highly for certain search terms, a lot of people will visit it without you having to pay for advertising.
If you have time to build backlinks to your website on your own then it doesn’t have to cost you a cent. Alternatively, employ an experienced SEO or digital agency to do it for you. However, make sure that you don’t ignore other aspects of SEO – you need to rank well across the board to achieve high search engine positions.
Final word
To answer our initial question, yes, law firm link building is necessary. In fact, it’s more than that. It’s an essential part of a complete digital strategy, and you would be stupid to ignore it. Speak to your local SEO experts if you would like to find out more.