Trying to keep a dental practice as competitive as possible within its local marketplace is usually tricky for any dentist. Although their considerable expertise is in dentistry, not marketing, it is also true that local marketing is highly competitive, especially if other dental practices already have a regional marketing strategy in place.
Does that mean you should give up if you have not yet begun marketing locally? Of course not. You should know that local marketing is constantly in flux, representing new and improved tactics and strategies that appear regularly. It is also the case that, whilst your competition may have done some local marketing already, it does not mean it is optimised or effective.
We often see that a dental practice will have tried to market locally, which is to their credit. However, without advice, input, or even action from a professional local marketing or SEO agency, they often fail to maximise the results.