Companies like Removalists Perth and other small business owners throughout Australia are starting to create their own websites. Having a website for your small business might seem unnecessary, but it can drive a lot of new traffic to your business, possibly resulting in more clients and more income.
Building a new website is extremely simple in the modern world. If you’ve got a bit of computer experience and aren’t afraid of learning something new, you can build your own website in a couple of hours. However, it’s important to keep SEO in mind when putting your new site together, otherwise you may not rank well in organic search results.
WIth this in mind, I’ve put together a short list of the most important SEO friendly features every removalist website should include. Consider the following:
- Fast Load Speeds
Your site load speed is a crucial SEO ranking factor. Slow sites aren’t received well by people visiting your site, and you will receive SEO penalties accordingly. Minimise the amount of JavaScript you use on your site, make sure your images are optimised, and use a fast hosting provider to achieve the fastest page load speeds possible.
- Make Sure You Have A Responsive Design
Mobile friendly and responsive design is essential in the modern world. Most website builders automatically give you a mobile responsive website, but it’s important to double check and make sure. Non-responsive sites are starting to receive significant SEO penalties.
- Make Sure Your Images Are Optimised
Images are very, very useful for SEO – when they’re used right. Make sure that you optimise all images before uploading them to your website. Make sure they aren’t too large, but make sure that they still have a decent resolution (ideally 72 dpi or higher). Name your images according to the focus of the page they’re appearing on, and use keywords in the alt text field.
- Meta Descriptions & Keywords
Meta descriptions and meta keywords essentially tell search engine crawlers what your site is about. They make it easier to rank well for relevant keywords, and are essential for SEO. If you’re not sure how to include meta keywords and descriptions, do some research. They’re important.
- Videos
Modern search engines love videos. Optimise your site for organic search engines by including videos that are relevant to and related to your written content. Make sure that you use proper written descriptions and keywords to tell search engine crawlers exactly what your videos are about.
Summary
Building your own removalist website is easier than ever. There are hundreds of different website builders out there that let people with no web development or coding experience create their own sites. Many of them are even free, allowing you to create a basic site without paying a cent. However, it’s important to make sure your new website is SEO friendly – if it’s not, you won’t rank well in the search engine results.