Online marketing is an essential part of running any modern law firm. It allows lawyers to get their name out there, to let people know that they exist, and to gain more clients. When people are looking for lawyers, the first place they go is online. This means you must build a strong, targeted online presence that will help you get more clients.
However, many law firms don’t know how to market themselves online. With this in mind, we will look at some of the best online marketing methods you should use. These include:
SEO
SEO, or search engine optimisation, makes your website appear highly in search engine rankings. When someone searches for something like ‘criminal lawyers in ‘your location’’, you want your firm to come up first. Many people will head to your website, contact you, and employ you for their law needs if it does.
There are many aspects to SEO. These include creating high-quality content for your website, ensuring that your site follows all of the search engine rules, and ensuring that many other high-authority sites link back to yours. Although this may sound difficult, it isn’t that hard – especially with the help of a professional SEO agency. However, it takes time to reach the top of search engine rankings.
AdWords
Google AdWords is another option for law firms with a decent-sized marketing budget. It involves using highly targeted ads at the top of Google search results pages, among other places. However, AdWords for lawyer-related keywords can get very expensive, so alternatives like SEO or SMM (more on this shortly) are recommended where possible.
Branding
Although not a direct marketing technique, online branding is essential to the success of your business. A solid brand with a clear vision will help people recognise you and your firm and make you more memorable. This means that when people need the services of a lawyer, they will be more likely to remember you and to call on your services.
Social Media
Social media marketing comes in two forms. The first, social media advertising, is challenging to master and may not be the best option for law firms. However, the second – building a solid social media presence and community – is essential. Create profiles or pages on major social media platforms, including Facebook, Twitter, and Instagram, and ensure you share engaging, exciting content regularly. Engage your audience, and encourage people to follow you. This will undoubtedly result in more business.
Final Word
These are just a few online marketing methods you can use to promote your law firm. If you want your firm to grow and become successful, then you need to be making use of at least a few of them.